Posts Tagged ‘internet video

Ефективноста на видео рекламирање на Интернет.

5-ти декември, 2010

Поради сеприсутноста на онлајн видео реклами на пазарот користење на онлајн рекламирање треба да се прецени своите стратегии, со цел да одговори на прашањето: Дали е потребно да се фотографира со некои видео или јас да го користите телевизија за поставување на интернет? Што е оптимално траење на infomercial за превод на мрежата: 15 или 30 секунди? Вил видео реклами деловито се репродуцира на почетокот штета рекламира бренд сликата? Е насочване навистина перспектива (метод за насочување, се применуваат за демонстрација на реклами само на оние страници кои тематски се совпаѓа со тематски фокус на реклами)?

До неодамна на маркери поседува премногу малку информации за тестирање теории за тоа што навистина се работи, а што не во онлајн видео реклама. Во меѓувреме, трошоците на видео рекламирање на интернет се зголемува секој ден, и ако оваа година ќе достигне веројатно $ 775 милиони, според предвидувањата на агенцијата за eMarketer 2011 тие треба да се постигне $ 4.3 милијарди. Производителите на стоки и нивните рекламни distributorships подобрат своите маркетинг пристап при извлекувањето на заклучоците од резултатите на бројни истраги и научените лекции од нивната сопствена пракса.

Некои од заклучоците се сосема неочекувано и во спротивност со конвенционалните аспект. Имено: сооднос на ефикасноста на напуштена (за емитување на интернет) телевизиски реклами традиционално е ниска. Маркетинг отсекогаш сум верувал дека претенциозен корисниците на интернет може да бидат заинтересирани само во посебна, интересна онлајн превод на реклами. Сепак, денес постојат докази за висока ефикасност на локацијата на интернет, вклучувајќи ги и рекламни материјали создадени за телевизиско емитување. “Фактот дека се направени на реклами за други цели или други медиуми, не значи дека тоа е несоодветна за пласман во веб-”, – рече Џејмс Херинг, директор на интегрирани маркетинг на ТМ Рекламирање, Ирвинг, државата Тексас.

Во текот на изминатиот месец, специјалистите на агенцијата Carat топење се поставени на интернет неколку 15 и 30 секунди ТВ реклами од последната кампања на Hyundai “паметни размислување” (“разумен пристап”). Според портпаролот на агенцијата, пристапот доведе до посакуваните резултати. “Рекорден количина на посетителите на сајтот на компанијата Hyundai докази дека постои потреба да се смени духови и став кон видео реклама, преведување онлајн,” – вели Брајан Метини, менаџер главата на рекламирање дистрибуција сервис во група на компании Carat. Според претставниците на Carat, за првите четири дена од денот на емитувањето на телевизиските реклами Hyundai видеа на интернет, бројот на барања поврзани со рекламна кампања “паметни размислување” во различни пребарувачи стана повеќе од трипати.

делумно, овие резултати може да се должи на фактот дека скитници веб-корисниците се уште се воодушевени од оваа форма на пренос на реклами, бидејќи тоа е уште е релативно нов. Сепак, Експертите сметаат дека со текот на времето фактор новина ќе избледат, and it will be much more complicated for advertisers to reach an equally positive response to video advertising, placed online, whatever it was: originally filmed for the Internet or disused television.

Quite often we come across the situation when we would like to present goods, products or services. While considering the best way to do that, I would recommend using internet videos. Video presentations have proved their effectiveness already. Така, if you are want to try this, go to this internet videos sitehere you can find all the info required. Web network has already become a huge advertisement market assisting to increase sales. That’s why prefer internet videos whenever you need to present your goods or even simply to explain anything to your customers.

Perspectives Of Development Of Video Ads .

5-ти декември, 2010

According to experts, online video advertising will be one of the most popular forms of ads in the near future. This is facilitated by increasing the spread of broadband Internet access and cost reduction of tariffs. The main benefits of video advertising on the Internet are: effect of newness, interactivity and big target-ability.

The response in the online video ads is higher than in traditional banner advertising. Approximately 60% of users after watching video advertising undertake any consumer actions.

There are a few types of video advertising on the Internet:

In-Banner Videodemonstration of video in a banner ad of a conventional size. It is the most common format of video ads.

Pre-rolldemonstration of the advertising video before the main video content that the user intends to watch.

Post-rollvideo demonstration after the main video content, which the user has looked through. It is supposed a more effective format than the Pre-Roll, as it is less irritating for users. Response, usually, is in several times higher than at the Pre-roll format.

Video contextvideo demonstration in the scope of content pages of the site (when hovering the mouse on a keyword with a hyperlink, the video is demonstrated). There is also another option of video contextdemonstration of text and graphic blocks over the video content. But this variant is quite controversial, because can annoy the Internet users.

Video advertising can be demonstrated automatically after loading the page of the site or at any user’s operation (hover or click).

Settings:

Location Targeting;

Limit of the frequency of display advertising to a single user;

Targeting by categories (channels);

In some systems it is accessible targets: on providers, on content pages.

This kind of advertising is so popular that profile organizations release their recommendations about the standardization of this type of advertising functioning.

What extent is this type of ads more efficient than others, existing online to?

This type of advertising is the most resemble to television ads and advertising in movie theaters. Video advertisingis a good tool for the creation of attitude toward the brand. Furthermore, video ads, as a rule, contact with the user for a longer time, have a stronger emotional effect and are usually better remembered. In contrast to TV advertising, video ads are more accurate. For example, you can count very precisely the number of users who watched a movie, or show the video only to users of a definite region.

What are the drawbacks of this kind of advertising? The main drawback of this kind of advertisingis that the user need to download a much larger volume of traffic than usual when displaying banners.

What are the perspectives of growth of this segment in the near future? With the development of the Internet the bandwidth increases, therefore it becomes more and more users that are able to watch the video ads. I consider this type of advertising has the most optimistic prospects.

Quite often we come across the situation when we want to present goods, products or services. While thinking of the best way to do that, I would recommend using internet videos. Video presentations have proved their effectiveness already. Така, if you are want to try this, go to this internet videos sitehere you can find all the info required. Online network has already become a huge advertisement market assisting to increase sales. That’s why use internet videos whenever you need to present your goods or even simply to explain anything to your customers.

Boom In The Internet Video Ads.

December 3rd, 2010

News sites are becoming much less resemble journals and rather moretelevision. CNN.com and espn.com allocate for the video the best place on the pages, often pushing users to watch the ad before reading. Even the Wall Street Journal has accentuated in its player and two newscasts live daily.

The common reason of such behavior, certainly, is money and advertising. If in all other categories of ads the budgets are minified, video advertising is booming. News sites append more videos to catch rapidly growing demands of advertisers and make more profit.

Interest in the video reflects the alterations in the perception of news by consumers. Important, whether it is presidential elections or the demise of Michael Jackson, significantly increase the number of video browsing, and every time someone from new visitors becomes a regular visitor of the site.

Every significant event makes the video more popular than earlier” – said Charles W. Tillinghast, president of msnbc.com, a joint company of NBC Universal and Microsoft.

General Manager Mr. cnn.com K.C. Estenson commented the situation more circumstantially: “Now people use the Internet otherwise. Broadband access has become more widespread and more and more websites with video become accessible, so that people already wait that it will be video on the site.

According to comScore, the websites of magazines The New York Times, Gannett and Tribune attain a million views of video streams every month. Во овој случај, news sites are only responsible for a small share of the 25 billion video streams accounted by comScore monthly. According to records, in September in the categorynews and informationit turned out 500 million video views. The largest players in this segment were msnbc.com (162,000,000) and cnn.com (148,000,000).

But even if we look aside the news sites, nowadays video is the fastest growing segment of online ads. According to figures from Interactive Advertising Bureau, in the first half of 2010 digital video has yielded $ 477 million of income that is on 38% more than during the analogous period. Dominant in the market is search advertising with the number of $ 5 billion over the first half of 2010, but increase of this segment is comparatively small.

Analysts expect that in future the tendency of influx of money in the segment of video ads on the Internet will continue. Research firm eMarketer suggests an increase in the segment by 35% -45% every year over the next five years and achievement of the mark of $ 5.2 billion in 2014 (though the search advertising will not be bypassed by video, the projected number for 2014 for search advertising – $ 16 милијарди).

In its prediction for the next five years, eMarketer say that video advertising will become thebasic channelwhich will enlarge the costs of major advertisers.

Often we come across the situation when we would like to present goods, products or services. While thinking of the best way to do that, I would advise to take advantage of internet videos. Video presentations have proved their effectiveness already. Така, if you are interested in this, check out this internet videos sitethere you can find all the info required. Online network has already become a huge advertisement market helping to increase sales. That’s why make use of internet videos whenever you need to present your goods or even simply to explain anything to your customers.