Posts Tagged ‘internet video

Ufanisi wa utangazaji wa video kwenye mtandao.

5 Desemba, 2010

Kwa sababu ya kuwa na maana ya video online matangazo ya wafanyabiashara wanaotumia matangazo ya mtandaoni na kusimamia mikakati yao wenyewe ili kujibu swali: Ni muhimu kwa risasi baadhi ya video au ninaweza kutumia TV kwa kuweka kwenye mtandao? Nini ni muda bora wa infomercial kwa tafsiri katika mtandao: 15 au 30 Sekunde? Je, biashara ya video ya busily reproducible katika mwanzo madhara kwa picha ya bidhaa iliyotangazwa? Ni muktadha unaolenga mtazamo halisi (njia ya kulenga, kutumika kwa ajili ya maonyesho ya matangazo tu kwenye kurasa hizo ambazo mahusiano sanjari na lengo la uhusiano wa matangazo)?

Mpaka hivi karibuni alama na kuwa na habari kidogo sana ya mtihani nadharia kuhusu nini kazi ya kweli na nini haina katika matangazo ya video online. Katika muda, gharama za utangazaji wa video kwenye mtandao huongezeka kila siku, na kama mwaka huu watakuwa kufikia labda $ 775 Milioni, kulingana na utabiri wa shirika eMarketer kwa 2011 wanapaswa kufikia $ 4.3 Bilioni. Wazalishaji wa bidhaa na matangazo yao distributorships kuboresha mbinu zao za masoko wakati wa kuchora hitimisho kutokana na matokeo ya uchunguzi na masomo mengi ya kujifunza kutokana na mazoezi yao wenyewe.

Baadhi ya hitimisho ni kabisa zisizotarajiwa na kinyume na hatua ya kawaida ya mtazamo. Yaani: uwiano wa kutokutumika (kwa matangazo katika mtandao) televisheni ya Runinga ni kijadi. Wafanyabiashara daima waliamini kwamba watumiaji wa mtandao wa chini wanaweza kuwa na nia tu ya maalum, kuvutia online Tafsiri ya matangazo. Hata hivyo, leo kuna ushahidi wa ufanisi wa juu wa eneo kwenye mtandao, ikiwa ni pamoja na vifaa vya utangazaji zilizoundwa kwa matangazo ya televisheni. “Ukweli kwamba matangazo yalifanywa kwa ajili ya madhumuni mengine au vyombo vingine vya habari haina maana kwamba ni haifai kwa ajili ya uwekaji katika mtandao”, – alisema James Hering, headmaster ya masoko jumuishi katika matangazo ya TM, Irving, Jimbo la Texas.

Katika mwezi uliopita, wataalamu wa Shirika la Carat Fusion na kuwekwa online chache 15-na ya pili ya TV matangazo kutoka kampeni ya mwisho Hyundai “Fikra maizi” (“mbinu mwafaka”). Kwa mujibu wa wasemaji wa Shirika la, mkabala umesababisha Matokeo yanayotarajiwa. “Kiasi cha rekodi ya wageni wa tovuti ya kampuni Hyundai ushahidi kwamba kuna haja ya kubadilisha Roho na mtazamo juu ya matangazo ya video, kutafsiri mtandaoni,” – anasema Brian Metheny, Mkuu Meneja wa huduma ya usambazaji matangazo katika kundi la Carat makampuni. Kulingana na wawakilishi wa Carat, kwa siku nne za kwanza za matangazo ya video za televisheni za Hyundai kwenye wavuti, idadi ya maombi yanayohusiana na kampeni ya matangazo “Fikra maizi” katika injini mbalimbali search akawa zaidi ya trialiwasihi.

Sehemu, matokeo haya yanaweza kuwa kutokana na ukweli kwamba watumiaji wa wavuti wanaozunguka bado nimechangamshwa na aina hii ya maambukizi ya matangazo, kwa kuwa bado ni mpya. Hata hivyo, Wataalam wanaamini kwamba baada ya muda sababu ya riwaya huvaa mbali, na itakuwa ngumu zaidi kwa watangazaji kufikia majibu mazuri sana kwa utangazaji wa video, kuwekwa mtandaoni, chochote kilikuwa: awali zingine kwa ajili ya mtandao au televisheni ya disiliyotumiwa.

Mara nyingi sisi kuja katika hali wakati sisi Tungependa kuwasilisha bidhaa, bidhaa au huduma. Wakati kuzingatia njia bora ya kufanya hivyo, Napenda kupendekeza kutumia video za mtandao. Maonyesho ya video wamethibitisha ufanisi wao tayari. Hivyo, kama unataka kujaribu hii, Nenda kwenye tovuti hii ya video ya tovuti – Hapa unaweza kupata maelezo yote required. Mtandao wa wavuti tayari umekuwa mkubwa wa soko la matangazo kusaidia kuongeza mauzo. Hiyo ndiyo sababu wanapendelea video za mtandao wakati wowote unahitaji kuwasilisha bidhaa zako au hata tu kuelezea chochote kwa wateja wako.

Mitazamo ya maendeleo ya video matangazo .

5 Desemba, 2010

Kulingana na wataalamu, online video matangazo itakuwa moja ya aina maarufu ya matangazo katika siku za usoni. Hii ni kuwezeshwa kwa kuongeza kuenea kwa kasi ya upatikanaji wa intaneti na kupunguza gharama ya ada. Faida kuu ya matangazo ya video kwenye mtandao ni: athari za upya, na lengo kubwa la uwezo wa.

Jibu katika matangazo ya video mtandaoni ni ya juu zaidi kuliko katika matangazo ya jadi ya bango. Takriban 60% ya watumiaji baada ya kuangalia matangazo ya video kutekeleza hatua yoyote ya matumizi.

Kuna aina chache za utangazaji wa video kwenye mtandao:

Video ya bango – maonyesho ya video katika tangazo la Bango la ukubwa wa kawaida. Ni muundo wa kawaida wa matangazo ya video.

Kabla ya roll – demonstration of the advertising video before the main video content that the user intends to watch.

Post-rollvideo demonstration after the main video content, which the user has looked through. It is supposed a more effective format than the Pre-Roll, as it is less irritating for users. Response, usually, is in several times higher than at the Pre-roll format.

Video contextvideo demonstration in the scope of content pages of the site (when hovering the mouse on a keyword with a hyperlink, the video is demonstrated). There is also another option of video contextdemonstration of text and graphic blocks over the video content. But this variant is quite controversial, because can annoy the Internet users.

Video advertising can be demonstrated automatically after loading the page of the site or at any user’s operation (hover or click).

Settings:

Location Targeting;

Limit of the frequency of display advertising to a single user;

Targeting by categories (channels);

In some systems it is accessible targets: on providers, on content pages.

This kind of advertising is so popular that profile organizations release their recommendations about the standardization of this type of advertising functioning.

What extent is this type of ads more efficient than others, existing online to?

This type of advertising is the most resemble to television ads and advertising in movie theaters. Video advertisingis a good tool for the creation of attitude toward the brand. Furthermore, video ads, as a rule, contact with the user for a longer time, have a stronger emotional effect and are usually better remembered. In contrast to TV advertising, video ads are more accurate. For example, you can count very precisely the number of users who watched a movie, or show the video only to users of a definite region.

What are the drawbacks of this kind of advertising? The main drawback of this kind of advertisingis that the user need to download a much larger volume of traffic than usual when displaying banners.

What are the perspectives of growth of this segment in the near future? With the development of the Internet the bandwidth increases, therefore it becomes more and more users that are able to watch the video ads. I consider this type of advertising has the most optimistic prospects.

Quite often we come across the situation when we want to present goods, bidhaa au huduma. While thinking of the best way to do that, Napenda kupendekeza kutumia video za mtandao. Maonyesho ya video wamethibitisha ufanisi wao tayari. Hivyo, kama unataka kujaribu hii, Nenda kwenye tovuti hii ya video ya tovuti – Hapa unaweza kupata maelezo yote required. Online network has already become a huge advertisement market assisting to increase sales. That’s why use internet videos whenever you need to present your goods or even simply to explain anything to your customers.

Boom In The Internet Video Ads.

December 3rd, 2010

News sites are becoming much less resemble journals and rather moretelevision. CNN.com and espn.com allocate for the video the best place on the pages, often pushing users to watch the ad before reading. Even the Wall Street Journal has accentuated in its player and two newscasts live daily.

The common reason of such behavior, certainly, is money and advertising. If in all other categories of ads the budgets are minified, video advertising is booming. News sites append more videos to catch rapidly growing demands of advertisers and make more profit.

Interest in the video reflects the alterations in the perception of news by consumers. Important, whether it is presidential elections or the demise of Michael Jackson, significantly increase the number of video browsing, and every time someone from new visitors becomes a regular visitor of the site.

Every significant event makes the video more popular than earlier” – said Charles W. Tillinghast, president of msnbc.com, a joint company of NBC Universal and Microsoft.

General Manager Mr. cnn.com K.C. Estenson commented the situation more circumstantially: “Now people use the Internet otherwise. Broadband access has become more widespread and more and more websites with video become accessible, so that people already wait that it will be video on the site.

According to comScore, the websites of magazines The New York Times, Gannett and Tribune attain a million views of video streams every month. In this case, news sites are only responsible for a small share of the 25 billion video streams accounted by comScore monthly. According to records, in September in the categorynews and informationit turned out 500 million video views. The largest players in this segment were msnbc.com (162,000,000) and cnn.com (148,000,000).

But even if we look aside the news sites, nowadays video is the fastest growing segment of online ads. According to figures from Interactive Advertising Bureau, in the first half of 2010 digital video has yielded $ 477 million of income that is on 38% more than during the analogous period. Dominant in the market is search advertising with the number of $ 5 billion over the first half of 2010, but increase of this segment is comparatively small.

Analysts expect that in future the tendency of influx of money in the segment of video ads on the Internet will continue. Research firm eMarketer suggests an increase in the segment by 35% -45% every year over the next five years and achievement of the mark of $ 5.2 billion in 2014 (though the search advertising will not be bypassed by video, the projected number for 2014 for search advertising – $ 16 Bilioni).

In its prediction for the next five years, eMarketer say that video advertising will become thebasic channelwhich will enlarge the costs of major advertisers.

Often we come across the situation when we would like to present goods, bidhaa au huduma. While thinking of the best way to do that, I would advise to take advantage of internet videos. Maonyesho ya video wamethibitisha ufanisi wao tayari. Hivyo, if you are interested in this, check out this internet videos sitethere you can find all the info required. Online network has already become a huge advertisement market helping to increase sales. That’s why make use of internet videos whenever you need to present your goods or even simply to explain anything to your customers.