Archive for the ‘presentation-toolscategory

Effectiveness Of Video Advertising On The Internet.

December 5th, 2010

Because of omnipresence of online video ads the marketers using online advertising have to overestimate their own strategies in order to answer the question: Is it necessary to shoot some videos or I can use TV for placing on the Internet? What is the optimal duration of infomercial for translation on the network: 15 or 30 seconds? Will video commercials busily reproducible at the beginning harm to an advertised brand image? Is a contextual targeting really perspective (targeting method, applied for demonstration of ads only on those pages which thematic coincide with the thematic focus of ads)?

Until recently the markers have possessed too little information to test theories about what really works and what does not in the online video advertising. In the interim, the costs of video advertising on the Internet increases every day, and if this year they will reach presumably $ 775 million, according to the forecast of the agency eMarketer to 2011 they should reach $ 4.3 billion. The producers of goods and their advertising distributorships improve their marketing approaches when drawing conclusions from the results of numerous investigations and lessons learned from their own practice.

Some of the conclusions are quite unexpected and contradict with conventional point of view. Namely: the effectiveness ratio of disused (for broadcast in the network) television commercials is traditionally low. Marketers have always believed that the choosy Internet users may be only interested in a special, interesting online translation of ads. Nevertheless, today there are evidences of high effectiveness of location on the Web, including the advertising materials created for television broadcast. “The fact that the ads were made for other purposes or other media does not mean that it is unsuitable for placement in the web”, – said James Hering, headmaster of integrated marketing at TM Advertising, Irving, state Texas.

Over the past month, the specialists of agency Carat Fusion have placed online a few 15-and 30-second TV commercials from the last campaign HyundaiSmart Thinking” (“reasonable approach”). According to the spokesmen of agency, the approach has led to the desired results. “A record quantity of visitors of the site of company Hyundai evidences that there is a need to alter spirits and attitude towards video advertising, translating online,” – says Brian Metheny, head manager of advertising distribution service in the group of companies Carat. According to representatives of Carat, for the first four days of broadcasting of television ads Hyundai videos on the web, the number of requests related to advertising campaignSmart Thinkingin the various search engines became more than tripled.

Partly, these results could be due to the fact that the wandering web users are still thrilled by this form of transmission of ads, since it is still relatively new. However, experts believe that over time the novelty factor wears off, and it will be much more complicated for advertisers to reach an equally positive response to video advertising, placed online, whatever it was: originally filmed for the Internet or disused television.

Quite often we come across the situation when we would like to present goods, products or services. While considering the best way to do that, I would recommend using internet videos. Video presentations have proved their effectiveness already. Thus, if you are want to try this, go to this internet videos sitehere you can find all the info required. Web network has already become a huge advertisement market assisting to increase sales. That’s why prefer internet videos whenever you need to present your goods or even simply to explain anything to your customers.

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Perspectives Of Development Of Video Ads .

December 5th, 2010

According to experts, online video advertising will be one of the most popular forms of ads in the near future. This is facilitated by increasing the spread of broadband Internet access and cost reduction of tariffs. The main benefits of video advertising on the Internet are: effect of newness, interactivity and big target-ability.

The response in the online video ads is higher than in traditional banner advertising. Approximately 60% of users after watching video advertising undertake any consumer actions.

There are a few types of video advertising on the Internet:

In-Banner Videodemonstration of video in a banner ad of a conventional size. It is the most common format of video ads.

Pre-rolldemonstration of the advertising video before the main video content that the user intends to watch.

Post-rollvideo demonstration after the main video content, which the user has looked through. It is supposed a more effective format than the Pre-Roll, as it is less irritating for users. Response, usually, is in several times higher than at the Pre-roll format.

Video contextvideo demonstration in the scope of content pages of the site (when hovering the mouse on a keyword with a hyperlink, the video is demonstrated). There is also another option of video contextdemonstration of text and graphic blocks over the video content. But this variant is quite controversial, because can annoy the Internet users.

Video advertising can be demonstrated automatically after loading the page of the site or at any user’s operation (hover or click).

Settings:

Location Targeting;

Limit of the frequency of display advertising to a single user;

Targeting by categories (channels);

In some systems it is accessible targets: on providers, on content pages.

This kind of advertising is so popular that profile organizations release their recommendations about the standardization of this type of advertising functioning.

What extent is this type of ads more efficient than others, existing online to?

This type of advertising is the most resemble to television ads and advertising in movie theaters. Video advertisingis a good tool for the creation of attitude toward the brand. Furthermore, video ads, as a rule, contact with the user for a longer time, have a stronger emotional effect and are usually better remembered. In contrast to TV advertising, video ads are more accurate. For example, you can count very precisely the number of users who watched a movie, or show the video only to users of a definite region.

What are the drawbacks of this kind of advertising? The main drawback of this kind of advertisingis that the user need to download a much larger volume of traffic than usual when displaying banners.

What are the perspectives of growth of this segment in the near future? With the development of the Internet the bandwidth increases, therefore it becomes more and more users that are able to watch the video ads. I consider this type of advertising has the most optimistic prospects.

Quite often we come across the situation when we want to present goods, products or services. While thinking of the best way to do that, I would recommend using internet videos. Video presentations have proved their effectiveness already. Thus, if you are want to try this, go to this internet videos sitehere you can find all the info required. Online network has already become a huge advertisement market assisting to increase sales. That’s why use internet videos whenever you need to present your goods or even simply to explain anything to your customers.

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Boom In The Internet Video Ads.

December 3rd, 2010

News sites are becoming much less resemble journals and rather moretelevision. CNN.com and espn.com allocate for the video the best place on the pages, often pushing users to watch the ad before reading. Even the Wall Street Journal has accentuated in its player and two newscasts live daily.

The common reason of such behavior, certainly, is money and advertising. If in all other categories of ads the budgets are minified, video advertising is booming. News sites append more videos to catch rapidly growing demands of advertisers and make more profit.

Interest in the video reflects the alterations in the perception of news by consumers. Important, whether it is presidential elections or the demise of Michael Jackson, significantly increase the number of video browsing, and every time someone from new visitors becomes a regular visitor of the site.

Every significant event makes the video more popular than earlier” – said Charles W. Tillinghast, president of msnbc.com, a joint company of NBC Universal and Microsoft.

General Manager Mr. cnn.com K.C. Estenson commented the situation more circumstantially: “Now people use the Internet otherwise. Broadband access has become more widespread and more and more websites with video become accessible, so that people already wait that it will be video on the site.

According to comScore, the websites of magazines The New York Times, Gannett and Tribune attain a million views of video streams every month. In this case, news sites are only responsible for a small share of the 25 billion video streams accounted by comScore monthly. According to records, in September in the categorynews and informationit turned out 500 million video views. The largest players in this segment were msnbc.com (162,000,000) and cnn.com (148,000,000).

But even if we look aside the news sites, nowadays video is the fastest growing segment of online ads. According to figures from Interactive Advertising Bureau, in the first half of 2010 digital video has yielded $ 477 million of income that is on 38% more than during the analogous period. Dominant in the market is search advertising with the number of $ 5 billion over the first half of 2010, but increase of this segment is comparatively small.

Analysts expect that in future the tendency of influx of money in the segment of video ads on the Internet will continue. Research firm eMarketer suggests an increase in the segment by 35% -45% every year over the next five years and achievement of the mark of $ 5.2 billion in 2014 (though the search advertising will not be bypassed by video, the projected number for 2014 for search advertising – $ 16 billion).

In its prediction for the next five years, eMarketer say that video advertising will become thebasic channelwhich will enlarge the costs of major advertisers.

Often we come across the situation when we would like to present goods, products or services. While thinking of the best way to do that, I would advise to take advantage of internet videos. Video presentations have proved their effectiveness already. Thus, if you are interested in this, check out this internet videos sitethere you can find all the info required. Online network has already become a huge advertisement market helping to increase sales. That’s why make use of internet videos whenever you need to present your goods or even simply to explain anything to your customers.

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