Apple’s success can be attributed to Steve Jobs, a brilliant innovator in the advancement of the Technology business. Comparable to Jobs, Hans Nordelius and Mikael Carlsson pioneered what was to become the Nord keyboard in 1983, releasing their Digital Percussion Plate 1 as a harbinger.
This exemplified evolutionary technology in its group with the trademark name ddrum introduced the following year in 1984. To this day, many consider all four of the initial ddrum models to have been the best ever designed. Their striking achievement was traced to making use of actual drumheads and hoops, not plastic material or rubber.
The first synthesizer to replicate analogue emerged in 1995 as the Nord Lead synthesizer. A brilliant software designer called Magnus Kjellander came along in 1996 and introduced a entirely novel way that culminated in the Nord Modular, another first, now in the modular digital synthesis realm.
By then, Clavia Nord as it was now referred was on a roll. The Nord Electro, which copied the conventional electro-mechanical synthesizers, emerged in 2001 as well as the Nord Lead 3.
We have to realize the relevance of this development in its realm. The Nord Stage appeared in 2005, followed by the 2nd generation Clavia tone wheel model incorporated into the dual manual Nord C1 Combo organ in 2007. Most of these products were unique and the foremost of their kind. The list goes on.
Look at Harley Davidson, Nike, Adidas, Mercedes, Audi, Chevrolet. Every one of these product names have their unique logo and mark. So does Nord with their ‘red’ product casing, a tradition in quality.
Clavia Nord keyboards still outsell everything available and for instrumentalists, they are notably direct and intuitive instruments to use. Something not even on the drafting board may very well come out of an everyday talk at any time. Nobody dismisses someone’s recommendation.
There exists cohesiveness among manufacturing and designing that is unrivaled in most organizations. Production supplies planning is top notch with each element of producing, diagnosing, and quality control at the cutting edge of business.
Nord handles select top notch suppliers which fulfill stringent standards. All product resources need to keep to quality specifications. The production process is scrupulously recorded, from first subassembly to completed device. Every part is meticulously tested, merged, and retested. When it falls flat, it stops. There are no excuses.
The Nord manufacturing site is situated in the area of Stockholm also known as SoFo. Unlike Apple’s contemporary facilities, Nord’s factories are situated in a three-story old industrial brick establishment.
Machines or high technology does not assemble Nord keyboards. They are lovingly and professionally hand assembled by working musicians who recognize the quality, advancement, and sanctity of what they are undertaking.