Kulingana na wataalamu, online video matangazo itakuwa moja ya aina maarufu ya matangazo katika siku za usoni. Hii ni kuwezeshwa kwa kuongeza kuenea kwa kasi ya upatikanaji wa intaneti na kupunguza gharama ya ada. Faida kuu ya matangazo ya video kwenye mtandao ni: athari za upya, na lengo kubwa la uwezo wa.
Jibu katika matangazo ya video mtandaoni ni ya juu zaidi kuliko katika matangazo ya jadi ya bango. Takriban 60% ya watumiaji baada ya kuangalia matangazo ya video kutekeleza hatua yoyote ya matumizi.
Kuna aina chache za utangazaji wa video kwenye mtandao:
Video ya bango – maonyesho ya video katika tangazo la Bango la ukubwa wa kawaida. Ni muundo wa kawaida wa matangazo ya video.
Kabla ya roll – demonstration of the advertising video before the main video content that the user intends to watch.
Post-roll – video demonstration after the main video content, which the user has looked through. It is supposed a more effective format than the Pre-Roll, as it is less irritating for users. Response, usually, is in several times higher than at the Pre-roll format.
Video context – video demonstration in the scope of content pages of the site (when hovering the mouse on a keyword with a hyperlink, the video is demonstrated). There is also another option of video context – demonstration of text and graphic blocks over the video content. But this variant is quite controversial, because can annoy the Internet users.
Video advertising can be demonstrated automatically after loading the page of the site or at any user’s operation (hover or click).
Settings:
– Location Targeting;
– Limit of the frequency of display advertising to a single user;
– Targeting by categories (channels);
– In some systems it is accessible targets: on providers, on content pages.
This kind of advertising is so popular that profile organizations release their recommendations about the standardization of this type of advertising functioning.
What extent is this type of ads more efficient than others, existing online to?
This type of advertising is the most resemble to television ads and advertising in movie theaters. Video advertising – is a good tool for the creation of attitude toward the brand. Furthermore, video ads, as a rule, contact with the user for a longer time, have a stronger emotional effect and are usually better remembered. In contrast to TV advertising, video ads are more accurate. For example, you can count very precisely the number of users who watched a movie, or show the video only to users of a definite region.
What are the drawbacks of this kind of advertising? The main drawback of this kind of advertising – is that the user need to download a much larger volume of traffic than usual when displaying banners.
What are the perspectives of growth of this segment in the near future? With the development of the Internet the bandwidth increases, therefore it becomes more and more users that are able to watch the video ads. I consider this type of advertising has the most optimistic prospects.
Quite often we come across the situation when we want to present goods, bidhaa au huduma. While thinking of the best way to do that, Napenda kupendekeza kutumia video za mtandao. Maonyesho ya video wamethibitisha ufanisi wao tayari. Hivyo, kama unataka kujaribu hii, Nenda kwenye tovuti hii ya video ya tovuti – Hapa unaweza kupata maelezo yote required. Online network has already become a huge advertisement market assisting to increase sales. That’s why use internet videos whenever you need to present your goods or even simply to explain anything to your customers.