Tot onlangs was die merkers in besit te min inligting om teorieë oor toets wat regtig werk en wat nie in die aanlyn video advertensies. In die interim, die koste van video advertensies op die internet verhoog elke dag, en as vanjaar sal hulle vermoedelik bereik $ 775 miljoen, volgens die voorspelling van die agentskap eMarketer om 2011 hulle moet bereik $ 4.3 miljard. Die produsente van goedere en hul reklame verspreiders verbeter hul bemarking benaderings wanneer die maak van gevolgtrekkings uit die resultate van verskeie ondersoeke en lesse geleer uit hul eie praktyk.

Sommige van die gevolgtrekkings is nogal onverwags en teenstrydig met konvensionele oogpunt. naamlik: die doeltreffendheid verhouding van onbruik (vir uitsending in die netwerk) televisie-advertensies is tradisioneel laag. Bemarkers het nog altyd geglo dat die kieskeurig Internet gebruikers in 'n spesiale slegs geïnteresseerd mag wees, interessante aanlyn vertaling van advertensies. nietemin, vandag is daar bewyse van 'n hoë doeltreffendheid van plek op die Web, insluitend die advertensie materiaal geskep vir televisie-uitsending. “Die feit dat die advertensies is gemaak vir ander doeleindes of ander media beteken nie dat dit nie geskik is vir plasing in die web”, – sê James Hering, skoolhoof van geïntegreerde bemarking by TM Advertising, Irving, staat Texas.

Oor die afgelope maand, die spesialiste van die agentskap Carat Fusion het hier 'n paar 15-en 30-tweede TV-advertensies van die laaste veldtog Hyundai geplaas “slim denke” (“redelike benadering”). Volgens die woordvoerders van agentskap, die benadering het gelei tot die gewenste resultate. “'N rekord hoeveelheid besoekers van die webwerf van maatskappy Hyundai evidences dat daar is 'n behoefte om te wysig geeste en houding jeens video reklame, vertaling aanlyn,” – sê Brian Metheny, Hoof Bestuurder van verspreiding diens in die groep van maatskappye Carat te adverteer. Volgens verteenwoordigers van Carat, vir die eerste vier dae van uitsending van televisie advertensies Hyundai video's op die web, die getal versoeke wat verband hou met reklame veldtog “slim denke” in die verskeie soek enjins geword het meer as verdriedubbel.

Gedeeltelik, Hierdie resultate kon wees as gevolg van die feit dat die dwaal webgebruikers is steeds opgewonde deur hierdie vorm van transmissie van advertensies, Sedertdien is dit nog relatief nuut. Egter, kenners glo dat met verloop van tyd die nuwigheid faktor dra, en dit sal baie meer ingewikkeld vir adverteerders te bereik 'n ewe positiewe reaksie op video reklame word, aanlyn geplaas, wat ook al dit was: oorspronklik vir die Internet of ongebruike televisie verfilm.

Heel dikwels ons kom oor die situasie wanneer ons wil bied goedere, produkte of dienste. Terwyl met inagneming van die beste manier om dit te doen, Ek sou beveel die gebruik van internet videos. Video aanbiedings het hul doeltreffendheid reeds bewys. Dus, As jy wil probeer dit, gaan na die internetwerf video's – Hier kan jy al die inligting benodig. Web netwerk geword het reeds 'n groot advertensie mark help verhoog verkope. Dit is waarom verkies internet videos wanneer jy nodig het om te bied jou goedere of selfs net om enigiets aan jou kliënte verduidelik.

There are a few types of video advertising on the Internet:

In-Banner Video – demonstration of video in a banner ad of a conventional size. It is the most common format of video ads.

Pre-roll – demonstration of the advertising video before the main video content that the user intends to watch.

Post-roll – video demonstration after the main video content, which the user has looked through. It is supposed a more effective format than the Pre-Roll, as it is less irritating for users. Response, usually, is in several times higher than at the Pre-roll format.

Video context – video demonstration in the scope of content pages of the site (when hovering the mouse on a keyword with a hyperlink, the video is demonstrated). There is also another option of video context – demonstration of text and graphic blocks over the video content. But this variant is quite controversial, because can annoy the Internet users.

Video advertising can be demonstrated automatically after loading the page of the site or at any user’s operation (hover or click).

Settings:

– Location Targeting;

– Limit of the frequency of display advertising to a single user;

– Targeting by categories (channels);

– In some systems it is accessible targets: on providers, on content pages.

This kind of advertising is so popular that profile organizations release their recommendations about the standardization of this type of advertising functioning.

What extent is this type of ads more efficient than others, existing online to?

This type of advertising is the most resemble to television ads and advertising in movie theaters. Video advertising – is a good tool for the creation of attitude toward the brand. Furthermore, video ads, as a rule, contact with the user for a longer time, have a stronger emotional effect and are usually better remembered. In contrast to TV advertising, video ads are more accurate. For example, you can count very precisely the number of users who watched a movie, or show the video only to users of a definite region.

What are the drawbacks of this kind of advertising? The main drawback of this kind of advertising – is that the user need to download a much larger volume of traffic than usual when displaying banners.

What are the perspectives of growth of this segment in the near future? With the development of the Internet the bandwidth increases, therefore it becomes more and more users that are able to watch the video ads. I consider this type of advertising has the most optimistic prospects.

Quite often we come across the situation when we want to present goods, produkte of dienste. While thinking of the best way to do that, Ek sou beveel die gebruik van internet videos. Video aanbiedings het hul doeltreffendheid reeds bewys. Dus, As jy wil probeer dit, gaan na die internetwerf video's – Hier kan jy al die inligting benodig. Online network has already become a huge advertisement market assisting to increase sales. That’s why use internet videos whenever you need to present your goods or even simply to explain anything to your customers.

The common reason of such behavior, certainly, is money and advertising. If in all other categories of ads the budgets are minified, video advertising is booming. News sites append more videos to catch rapidly growing demands of advertisers and make more profit.

Interest in the video reflects the alterations in the perception of news by consumers. Important, whether it is presidential elections or the demise of Michael Jackson, significantly increase the number of video browsing, and every time someone from new visitors becomes a regular visitor of the site.

“Every significant event makes the video more popular than earlier” – said Charles W. Tillinghast, president of msnbc.com, a joint company of NBC Universal and Microsoft.

General Manager Mr. cnn.com K.C. Estenson commented the situation more circumstantially: “Now people use the Internet otherwise. Broadband access has become more widespread and more and more websites with video become accessible, so that people already wait that it will be video on the site.”

According to comScore, the websites of magazines The New York Times, Gannett and Tribune attain a million views of video streams every month. In this case, news sites are only responsible for a small share of the 25 billion video streams accounted by comScore monthly. According to records, in September in the category “news and information” it turned out 500 million video views. The largest players in this segment were msnbc.com (162,000,000) and cnn.com (148,000,000).

But even if we look aside the news sites, nowadays video is the fastest growing segment of online ads. According to figures from Interactive Advertising Bureau, in the first half of 2010 digital video has yielded $ 477 million of income that is on 38% more than during the analogous period. Dominant in the market is search advertising with the number of $ 5 billion over the first half of 2010, but increase of this segment is comparatively small.

Analysts expect that in future the tendency of influx of money in the segment of video ads on the Internet will continue. Research firm eMarketer suggests an increase in the segment by 35% -45% every year over the next five years and achievement of the mark of $ 5.2 billion in 2014 (though the search advertising will not be bypassed by video, the projected number for 2014 for search advertising – $ 16 miljard).

In its prediction for the next five years, eMarketer say that video advertising will become the “basic channel” which will enlarge the costs of major advertisers.

Often we come across the situation when we would like to present goods, produkte of dienste. While thinking of the best way to do that, I would advise to take advantage of internet videos. Video aanbiedings het hul doeltreffendheid reeds bewys. Dus, if you are interested in this, check out this internet videos site – there you can find all the info required. Online network has already become a huge advertisement market helping to increase sales. That’s why make use of internet videos whenever you need to present your goods or even simply to explain anything to your customers.