Because of omnipresence of online video ads the marketers using online advertising have to overestimate their own strategies in order to answer the question: Is it necessary to shoot some videos or I can use TV for placing on the Internet? What is the optimal duration of infomercial for translation on the network: 15 or 30 seconds? Will video commercials busily reproducible at the beginning harm to an advertised brand image? Is a contextual targeting really perspective (targeting method, applied for demonstration of ads only on those pages which thematic coincide with the thematic focus of ads)?
Until recently the markers have possessed too little information to test theories about what really works and what does not in the online video advertising. In the interim, the costs of video advertising on the Internet increases every day, and if this year they will reach presumably $ 775 million, according to the forecast of the agency eMarketer to 2011 they should reach $ 4.3 billion. The producers of goods and their advertising distributorships improve their marketing approaches when drawing conclusions from the results of numerous investigations and lessons learned from their own practice.
Some of the conclusions are quite unexpected and contradict with conventional point of view. Namely: the effectiveness ratio of disused (for broadcast in the network) television commercials is traditionally low. Marketers have always believed that the choosy Internet users may be only interested in a special, interesting online translation of ads. Nevertheless, today there are evidences of high effectiveness of location on the Web, including the advertising materials created for television broadcast. “The fact that the ads were made for other purposes or other media does not mean that it is unsuitable for placement in the web”, – said James Hering, headmaster of integrated marketing at TM Advertising, Irving, state Texas.
Over the past month, the specialists of agency Carat Fusion have placed online a few 15-and 30-second TV commercials from the last campaign Hyundai “Smart Thinking” (“reasonable approach”). According to the spokesmen of agency, the approach has led to the desired results. “A record quantity of visitors of the site of company Hyundai evidences that there is a need to alter spirits and attitude towards video advertising, translating online,” – says Brian Metheny, head manager of advertising distribution service in the group of companies Carat. According to representatives of Carat, for the first four days of broadcasting of television ads Hyundai videos on the web, the number of requests related to advertising campaign “Smart Thinking” in the various search engines became more than tripled.
Partly, these results could be due to the fact that the wandering web users are still thrilled by this form of transmission of ads, since it is still relatively new. However, experts believe that over time the novelty factor wears off, and it will be much more complicated for advertisers to reach an equally positive response to video advertising, placed online, whatever it was: originally filmed for the Internet or disused television.
Quite often we come across the situation when we would like to present goods, products or services. While considering the best way to do that, I would recommend using internet videos. Video presentations have proved their effectiveness already. Thus, if you are want to try this, go to this internet videos site – here you can find all the info required. Web network has already become a huge advertisement market assisting to increase sales. That’s why prefer internet videos whenever you need to present your goods or even simply to explain anything to your customers.