Posts Tagged ‘internet video

互联网视频广告的有效性.

12 月 5 日, 2010

无处不在的网络视频广告营销人员使用在线广告具有高估了自己的战略为了回答这个问题: 有需要拍摄一些视频或我可以放置在互联网上使用电视? 在网络上翻译发家的最优期限是什么: 15 或 30 秒? 将视频广告忙着重现性好,在开始对广告的品牌形象造成的伤害? 是语境真的角度吗 (针对方法, 只有在这些页面的主题相吻合的广告与广告专题重点示范应用)?

直到最近标记拥有信息太少,要测试什么真的可行,什么不在在线视频广告的理论. 在此期间, 互联网视频广告的成本增加了每一天, 如果你这一年,他们将达到大概是 $ 775 万, 根据对机构 eMarketer 预测 2011 他们应该达到 $ 4.3 亿元. 货物和他们广告直销的生产商提高他们的营销方式时从众多的调查和经验教训的结果得出结论从自己的实践中体会.

得出的一些结论是颇为意外,与传统的观点相矛盾. 即: 废弃的效果比 (在网络中播出) 电视广告是传统上低. 营销人员一直相信挑剔的互联网用户可能只在一个特别感兴趣, 有趣的广告的在线翻译. 然而, 今天有证据的位置在 Web 上的高效率, 包括广告材料创建供电视播放. “广告作其他用途或其他媒体的事实并不意味着它不适合在 web 中的位置”, – 说詹姆斯 · 赫林, 在 TM 广告整合营销的校长, 欧文, 得克萨斯州.

过去的一个月, 几个 15 和 30 秒电视广告从最后的战役现代机构克拉融合的专家有放置在线 “聪明的思考” (“合理的方法”). 根据机构的代言人, 该方法导致了预期的结果. “现代汽车公司的网站的访客记录数量的证据是需要改变的精神和对视频广告的态度, 在线翻译,” – 说布莱恩 · 梅特尼, 主管经理的广告公司克拉的组中的分布服务. 根据克拉的代表, 第四天的电视广告现代视频在网络上广播, 与广告相关的请求数目 “聪明的思考” 在各种搜索引擎成为了三倍多.

部分, 这些结果可能是传播的,流浪的 web 用户仍然陶醉于这种形式的广告, 因为它是仍然相对较新. 然而, 专家认为,随着时间的推移新奇因素消退, 它将为广告客户达到同样积极回应视频广告要复杂得多, 放在网上, 不管是什么: 最初为互联网或废弃的电视拍摄.

我们经常遇到情况,当我们想把货物, 产品或服务. 同时考虑最好的方式做到这一点, 我会推荐使用互联网视频. 视频演示文稿已经证明其有效性. 因此, 如果你,想试试这, 转到此互联网视频网站 – 在这里你能找到所需的所有信息. Web 网络已经成为巨大的广告市场协助增加销售. 那是为什么更喜欢互联网视频,无论何时你需要提交您的货物或甚至只是为了向您的客户解释什么.

Perspectives Of Development Of Video Ads .

12 月 5 日, 2010

According to experts, online video advertising will be one of the most popular forms of ads in the near future. This is facilitated by increasing the spread of broadband Internet access and cost reduction of tariffs. The main benefits of video advertising on the Internet are: effect of newness, interactivity and big target-ability.

The response in the online video ads is higher than in traditional banner advertising. Approximately 60% of users after watching video advertising undertake any consumer actions.

There are a few types of video advertising on the Internet:

In-Banner Videodemonstration of video in a banner ad of a conventional size. It is the most common format of video ads.

Pre-rolldemonstration of the advertising video before the main video content that the user intends to watch.

Post-rollvideo demonstration after the main video content, which the user has looked through. It is supposed a more effective format than the Pre-Roll, as it is less irritating for users. Response, usually, is in several times higher than at the Pre-roll format.

Video contextvideo demonstration in the scope of content pages of the site (when hovering the mouse on a keyword with a hyperlink, the video is demonstrated). There is also another option of video contextdemonstration of text and graphic blocks over the video content. But this variant is quite controversial, because can annoy the Internet users.

Video advertising can be demonstrated automatically after loading the page of the site or at any user’s operation (hover or click).

Settings:

Location Targeting;

Limit of the frequency of display advertising to a single user;

Targeting by categories (channels);

In some systems it is accessible targets: on providers, on content pages.

This kind of advertising is so popular that profile organizations release their recommendations about the standardization of this type of advertising functioning.

What extent is this type of ads more efficient than others, existing online to?

This type of advertising is the most resemble to television ads and advertising in movie theaters. Video advertisingis a good tool for the creation of attitude toward the brand. Furthermore, video ads, as a rule, contact with the user for a longer time, have a stronger emotional effect and are usually better remembered. In contrast to TV advertising, video ads are more accurate. For example, you can count very precisely the number of users who watched a movie, or show the video only to users of a definite region.

What are the drawbacks of this kind of advertising? The main drawback of this kind of advertisingis that the user need to download a much larger volume of traffic than usual when displaying banners.

What are the perspectives of growth of this segment in the near future? With the development of the Internet the bandwidth increases, therefore it becomes more and more users that are able to watch the video ads. I consider this type of advertising has the most optimistic prospects.

Quite often we come across the situation when we want to present goods, 产品或服务. While thinking of the best way to do that, 我会推荐使用互联网视频. 视频演示文稿已经证明其有效性. 因此, 如果你,想试试这, 转到此互联网视频网站 – 在这里你能找到所需的所有信息. Online network has already become a huge advertisement market assisting to increase sales. That’s why use internet videos whenever you need to present your goods or even simply to explain anything to your customers.

Boom In The Internet Video Ads.

December 3rd, 2010

News sites are becoming much less resemble journals and rather moretelevision. CNN.com and espn.com allocate for the video the best place on the pages, often pushing users to watch the ad before reading. Even the Wall Street Journal has accentuated in its player and two newscasts live daily.

The common reason of such behavior, certainly, is money and advertising. If in all other categories of ads the budgets are minified, video advertising is booming. News sites append more videos to catch rapidly growing demands of advertisers and make more profit.

Interest in the video reflects the alterations in the perception of news by consumers. Important, whether it is presidential elections or the demise of Michael Jackson, significantly increase the number of video browsing, and every time someone from new visitors becomes a regular visitor of the site.

Every significant event makes the video more popular than earlier” – said Charles W. Tillinghast, president of msnbc.com, a joint company of NBC Universal and Microsoft.

General Manager Mr. cnn.com K.C. Estenson commented the situation more circumstantially: “Now people use the Internet otherwise. Broadband access has become more widespread and more and more websites with video become accessible, so that people already wait that it will be video on the site.

According to comScore, the websites of magazines The New York Times, Gannett and Tribune attain a million views of video streams every month. In this case, news sites are only responsible for a small share of the 25 billion video streams accounted by comScore monthly. According to records, in September in the categorynews and informationit turned out 500 million video views. The largest players in this segment were msnbc.com (162,000,000) and cnn.com (148,000,000).

But even if we look aside the news sites, nowadays video is the fastest growing segment of online ads. According to figures from Interactive Advertising Bureau, in the first half of 2010 digital video has yielded $ 477 million of income that is on 38% more than during the analogous period. Dominant in the market is search advertising with the number of $ 5 billion over the first half of 2010, but increase of this segment is comparatively small.

Analysts expect that in future the tendency of influx of money in the segment of video ads on the Internet will continue. Research firm eMarketer suggests an increase in the segment by 35% -45% every year over the next five years and achievement of the mark of $ 5.2 billion in 2014 (though the search advertising will not be bypassed by video, the projected number for 2014 for search advertising – $ 16 亿元).

In its prediction for the next five years, eMarketer say that video advertising will become thebasic channelwhich will enlarge the costs of major advertisers.

Often we come across the situation when we would like to present goods, 产品或服务. While thinking of the best way to do that, I would advise to take advantage of internet videos. 视频演示文稿已经证明其有效性. 因此, if you are interested in this, check out this internet videos sitethere you can find all the info required. Online network has already become a huge advertisement market helping to increase sales. That’s why make use of internet videos whenever you need to present your goods or even simply to explain anything to your customers.